Brand Protection

Our highly focused industry approach is based on our high degree of specialisation and many years of experience in a number of selected fields of law.

Our corporate-team consists of our highly specialised corporate lawyers, including our network of preferred cooporation partners (national and international) who each are among the leading independent law firms in each of their area of expertise.

Our corporate-team offers business-oriented legal advice and handles court actions (Prozessführung) inter alia in trademark law, in particular brand protection. Our services expressly aim at creating added value for our clients.

A brand is the most important message of a company. It influences the customers‘ point of view on the company and its products. It is the vital asset of sales and marketing. Thus, sales law cannot be unlinked from brand protection and other intellectual property rights protection.


Effective brand protection hedges your competitive advantage granted by your trademark rights and stops brand abuse by others as well as any other behavior of third parties which leads to brand dilution or to the abuse of the brand reputation and/or negatively affects the customer confidence and the brand appreciation. Because of the damages and risks for the customer confidence and the brand appreciation which result from such behavior, effective brand protection is one of the most important compliance duties.

On the other hand, your business enterprise is a market participant and must, therefore, seek to avoid the active infringement of other market participants’ trademark rights in order not to expose your business to the risk resulting from third parties sending you cease-and-desist-letters or the like.

Our services aim at hedging your competitive advantage granted by your trademark and intellectual property rights. Our corporate-team advises you in particular in connection with the development of strategies and individual concepts against brand abuse, counterfeiting and piracy as well as

  • trade mark registration (registrability, national/international etc.)
  • shaping of brand strategies
  • review of registrability of a brand
  • classified index of goods and services
  • brand research (check of identical or similar brands)
  • correspondence with public authorities
  • Brand maintenance and ongoing servicing of brand portfolios
  • brand analysis
  • brand surveillance
  • review in case of brand collisions
  • opposition proceedings (active/passive)
  • cease-and-desist letters and interim injunctions
  • preparation and review of cease-and-desist letters and accompanying documents
  • preparation and review of cease-and-desist declarations
  • preparation and review of contractual penalty agreements
  • concept resp. review of claims for cost compensation and/or compensation for damages
  • correspondence with the brand abusers resp. the trademark owner
  • brand litigation
  • domain registration and domain disputes

Clients

  • corporate founders
  • companies in all industries
  • domestic and international investors

Do you have any further questions?

Please do not hesitate to contact us.

Approach

We see ourselves as business consultants in the field of law and as partners of our clients.

Our Specialisation Approach

We are specialised in advising the automotive industry. This requires knowledge of the legal structures of the automotive industry as well as the sound know-how of the economic forces within the automotive industry.

Our highly focused industry approach is based on our high degree of specialisation and many years of experience in a number of selected fields of law.

Our corporate-team consists of our highly specialised corporate lawyers, including our network of preferred cooporation partners (national and international) who each are among the leading independent law firms in each of their area of expertise.

Our corporate-team offers business-oriented legal advise and handles court actions (Prozessführung) in the areas:

  • corporate
  • commercial, sales and distribution
  • brand protection.
Added Value For Our Clients

We do not only apply the law. Instead, we anticipate trends in our industrial sectors and, thereby, develop innovative and creative legal concepts. Creativity and combining know-how and ideas means innovation. Innovation means progress. Progress creates added value for our clients.

Our services expressly aim at creating added value for our clients. Thereby, legal consulting becomes business consulting.

Owing to the extensive experience and the special know-how of our lawyers in selected commercial sectors, our clients benefit from our service quality, which is on par with that of large law firms.

At the same time, our clients profit from our structure which, in comparison to the larger law firms, is cost-efficient and flexible.

Our Fee Model

The increasing dissatisfaction of the clients with the inflated hourly rates of big law firms inter alia led to establish our law firm. Today, we are a small but outstanding group of highly specialised lawyers with clear and cost-wise lean structures. We are capable of offering our services cost-efficiently and in every respect flexible.

We either charge our services on the basis of hourly rates or on the basis of an all-inclusive budget determined in advance.

We are so capable of offering an adequate fee model to our clients in each individual case.

Experience shows that our offer discharges the budgets of our clients. With respect to the remuneration we try to establish a long lasting relationship to our clients as well.