Brand Protection

Our highly focused industry approach is based on our high degree of specialisation and many years of experience in a number of selected fields of law.

A company’s brand trademark is the most important message of a company. It is what you want to be unique and distinctive. It influences the customers‘ point of view on the company and its products. It is the vital asset of sales and marketing.

Effective brand protection hedges your competitive advantage granted by your trademark rights and stops brand abuse by others. Because of the damages and risks for the customers’ confidence and the brand appreciation which result from brand abuse, effective brand protection is one of the most important compliance duties. Our services aim at hedging your competitive advantage granted by your trademark and intellectual property rights.

The predominant share of sales activities are operated by using the internet. Thus, brand protection at the point of sale is online brand protection.

Many online brand protection service providers offer mass takedowns by using automated processes. However, takedowns alone do not create the desired preventive and repressive effects which online brand protection must have to be efficient and sustainable. This is why we create maximum (financial) impact on the infringer, attacking him one-on-one. And only through enforcing your information claims and your damage and compensation claims, you recover your brand protection costs.

This is why we have joined forces with Symbolex GmbH and Corma GmbH to cooperate in a project with the working title “360° Online Brand Protection”. We combine what traditional providers separate; the ‚investigative and analytical intelligence‘ of Symbolex and Corma with our ‚enforcement capability‘. Research and analysis, data handling and preservation of evidence with our legal enforcement activities form an effective seamless 360° business circle. We create synergies where other models suffer from conflicts of interests – not least for your benefit of efficient cost recovery.

Do you have any further questions?

Please do not hesitate to contact us.

Approach

We see ourselves as business consultants in the field of law and as partners of our clients.

Our Specialisation Approach

We are specialised in advising the automotive industry. This requires knowledge of the legal structures of the automotive industry as well as the sound know-how of the economic forces within the automotive industry.

Our highly focused industry approach is based on our high degree of specialisation and many years of experience in a number of selected fields of law.

Our corporate-team consists of our highly specialised corporate lawyers, including our network of preferred cooporation partners (national and international) who each are among the leading independent law firms in each of their area of expertise.

Our corporate-team offers business-oriented legal advise and handles court actions (Prozessführung) in the areas:

  • corporate
  • commercial, sales and distribution
  • brand protection.
Added Value For Our Clients

We do not only apply the law. Instead, we anticipate trends in our industrial sectors and, thereby, develop innovative and creative legal concepts. Creativity and combining know-how and ideas means innovation. Innovation means progress. Progress creates added value for our clients.

Our services expressly aim at creating added value for our clients. Thereby, legal consulting becomes business consulting.

Owing to the extensive experience and the special know-how of our lawyers in selected commercial sectors, our clients benefit from our service quality, which is on par with that of large law firms.

At the same time, our clients profit from our structure which, in comparison to the larger law firms, is cost-efficient and flexible.

Our Fee Model

The increasing dissatisfaction of the clients with the inflated hourly rates of big law firms inter alia led to establish our law firm. Today, we are a small but outstanding group of highly specialised lawyers with clear and cost-wise lean structures. We are capable of offering our services cost-efficiently and in every respect flexible.

We either charge our services on the basis of hourly rates or on the basis of an all-inclusive budget determined in advance.

We are so capable of offering an adequate fee model to our clients in each individual case.

Experience shows that our offer discharges the budgets of our clients. With respect to the remuneration we try to establish a long lasting relationship to our clients as well.